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My favorites from the New York Times. This last couple weeks have been pretty transitional, so I’ve been slow—you’ll probably need a NYT account (free) to view the archived articles.

Phys Ed: Can Exercise Make Kids Smarter?

Previous studies found that fitter kids generally scored better on such tests. And in this case, too, those children performed better on the tests. But the M.R.I.’s provided a clearer picture of how it might work. They showed that fit children had significantly larger basal ganglia, a key part of the brain that aids in maintaining attention and “executive control,” or the ability to coordinate actions and thoughts crisply. Since both groups of children had similar socioeconomic backgrounds, body mass index and other variables, the researchers concluded that being fit had enlarged that portion of their brains.

Documentary? Better Call It Performance Art

At least one element in the film was genuine, Mr. Affleck said. That was a snippet of a home movie that showed Mr. Phoenix and his very young siblings performing, Jackson Five style, on the streets of Los Angeles.

The rest, Mr. Affleck said, clearly requires a bit more understanding than he has allowed the viewers to date. “It is a hard movie to watch,” he said.

A Dictionary of the Near Future

DENARRATION The process whereby one’s life stops feeling like a story.

CLOUD BLINDNESS The inability of some people to see faces or shapes in clouds.

Take a Look at Him Now: Questions for Phil Collins

But now you’re divorced from her. Did I read somewhere that your divorce settlement was $50 million and, at the time, the largest paid by an entertainer in British history?

I think Paul McCartney’s was the largest.

Ditch Your Laptop, Dump Your Boyfriend

Chances are, if you are taking the time to read this advice, you already have the quality necessary to undertake the intellectual challenges of a college education — a seriousness of purpose.

Carrot Talk

In the study, children from the ages of 3 to 5 tasted five pairs of identical foodstuffs (including, as it happens, carrots). In each pair, one item was offered in plain, unmarked packaging — and the other was in McDonald’s packaging. The kids, on average, said they preferred the stuff they thought came from the fast-food chain, which of course is one of the most recognizable brands in the world. They thought McDonald’s fries tasted better with branded packaging than without it; they preferred milk in a McDonald’s cup to milk in a plain cup. This, the study noted, “was true even for carrots,” a food they are unlikely to have experienced at the fast-food chain.

The Empowerment Mystique

“Free to Be” was foremost about vanquishing gender stereotypes. By choosing girls to liberate from the tyranny of antimaterialism, Target implied that buying its wares was part of thevictory. That’s part of a trend I’ve noticed across a whole range of sectors over the last several months from big-box stores to high-end fashion to wireless-phone services to politics: all have discovered the sales potential in female pride.

Phys Ed: Looking at How Concussions When Young Influence Later Life

But when researchers looked at the electrical activity of the students’ brains, they found that the concussed athletes showed noticeably less activity in portions of the brain associated with attention. ‘‘They had suppressed attentional resources,’’ said Steven Broglio, a professor of kinesiology and community health at the University of Illinois. He and his colleagues speculated that, as a result, the injured athletes most likely were devoting a greater percentage of their total mental reserves to each task than the uninjured athletes in order to achieve similar intellectual results. The effort wasn’t obvious. ‘‘These were high-performing college students,” Dr. Broglio said. ‘‘They were succeeding in school.’’

Time Is Money

Maybe I’m the only one who still sees time-shifting as all upside — working your own hours, reading a news story two weeks late, watching TV and movies only on disk, DVR or download. Time-shifting is the enemy of advertising, after all; it may also be the enemy of communal experience.

The Ethicist: Father Exposure

Here’s the key question: Would your acquaintance want to know about the affair? Some children crave a deep understanding of their late parents; some cling to an idealized version. If your acquaintance is among the former, give him the letter. If not, or if you are simply unsure, consign it to the flames. Or frame it on your bedroom wall as a reminder of the labyrinthine recesses of the human heart.

Kafka’s Last Trial

During his lifetime, Franz Kafka burned an estimated 90 percent of his work. After his death at age 41, in 1924, a letter was discovered in his desk in Prague, addressed to his friend Max Brod. “Dearest Max,” it began. “My last request: Everything I leave behind me … in the way of diaries, manuscripts, letters (my own and others’), sketches and so on, to be burned unread.”

A New Kind of Cineaste

Over the past quarter century or so, Assayas has emerged as a mainstay of what might be called the middle generation of post-New Wave French auteurs — filmmakers who still labor in the shadow of a heroic band of ancient young rebels, many of whom have shown remarkable, even maddening longevity. Erich Rohmer and Claude Chabrol, part of the groups that burst out of Cahiers in the late 1950s and early ’60s, died this year, at 89 and 80. Jacques Rivette, Agnès Varda and Alain Resnais are all still around, in their 80s, as is Jean-Luc Godard, perpetual imp and inscrutable sage of le cinéma français, who may or may not show up to collect an honorary Oscar in November.

They Did What?

“All the self- examination in the world isn’t going to help anyone bent on self-deception,” she writes, “which is no doubt true of any of us at least some of the time.”

When Life Gets in the Way of Art

But beyond issues of personal betrayal, the news raised much more difficult and fundamental questions — ones central to photography and documentary work but to the history of art and popular culture as well — about artistic intent, about the assumptions and expectations of the viewing public and about the relationship between artists and their work.

The Temporary Vegetarian: Roasted Mushrooms With Goat Cheese and Grits

A Teenager Flying Over a Cuckoo’s Nest

WHEN thinking of the directors Ryan Fleck and Anna Boden, light comedy may not be the first thing to come to mind. The team’s first movie, “Half Nelson,” examined the life of a drug-addicted schoolteacher, while the follow-up, “Sugar,” tracked the trials of a Dominican baseball player who joins a minor-league team in Iowa. But the filmmakers have a message for audiences: They do have a sense of humor. And they love John Hughes.

Enter the Void (2009)

More specifically, “Enter the Void” is the latest from the never uninteresting, sometimes exasperating Mr. Noé, whose films, like “Irrevérsible” (2002), skew toward provocations, filled with flashes of genius and irredeemable nonsense. The title of “Enter the Void,” which sounds like both a dare and a fun-house attraction, makes sense in a work about death and other hard times, but it also expresses Mr. Noé’s bad-boy, punk attitude, which can be hard to take seriously. His insistence on representing ugly extremes (incest, rape, murder) can be especially wearisome, coming across as weak bids to shock his audience (épater la bourgeoisie, as the French poets once said), which, already expecting (perhaps eagerly) a Gaspar Noé freakout, is unlikely to have its world genuinely rocked. But bring it on, Gaspar!

Sunday Book Review: Fairer Deal

Reich insists instead that American consumers, and particularly the middle class, have been buying too little. For years, the United States has consumed more than it has produced; the excess demand has sucked in products from abroad, which is why the nation has run a trade deficit. The idea that the economy has suffered from a lack of demand is, shall we say, eccentric. But Reich declares repeatedly that the stagnation of middle-class buying power has been a drag on growth. “If earnings are inadequate,” he asserts, “an economy produces more goods and services than its people are capable of purchasing.” If that sentence described the American condition in the 1990s and the period leading up to the crash, Reich’s predicted excess output would have gone abroad and the United States would have run a trade surplus.

Festivals Grow Up, Even as Screens Grow Small

It may be that the Toronto International Film Festival has emerged as one of the biggest, most influential festivals in the world specifically because it learned how to bridge that art-cinema world and those conglomerate-owned movie studios we nostalgically refer to as Hollywood. (Other factors doubtless have played a role, including support from the Canadian government and the festival’s location: it’s an easy flight for New York journalists.) To judge from the Lightbox, this balancing act has paid off nicely. It remains to be seen whether the Lightbox, like the new film complex at Lincoln Center, can fill its theaters year-round with viewers who are as eager to dig into cinema’s past as they are to take part in its uncertain future.

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pantone designed a line of visa cards.

It’s time I get a credit card, clearly.

Addictive ads, 1894-1954

Team Coco

Logorama (Academy Award for Best Animated Short Film – 82nd Academy Awards 2010 – Won) is on Vimeo.

[Check out that Futurama reference around 2:20]

IBM System Photography

Great Moments in Marketing #35

In summary, Ping is not very social and it is not really about music. It is about music purchases and celebrities.

Ping is a Fail, ​A​ ​V​C​:​ ​P​i​n​g (via nevver)

George Lois

​Q​u​i​p​s​o​l​o​g​i​e​s