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Link: Conspicuous Authenticity

Authenticity, Mr. Potter writes, is “a positional good, which is valuable precisely because not everyone can have it.” By competing against one another to see who is more authentic, he says, we just become bigger phonies than we were before. The local-food trend illustrates what Mr. Potter calls “conspicuous authenticity,” by which the well-heeled embark on a “perpetual coolhunt,” whether it is for authentic jeans, pristine vacation spots or mud flooring, part of the “natural building” movement. The overarching goal is less to possess the thing itself than to make a claim to refined taste and moral superiority.

(see also a discussion here.)

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